3 Amazing Tips for Converting Your Start-up into Branding

August 13, 2020

by Maulik Dave Branding Case Study

It is a known fact that we learn from not only our past, but our present too, and by learning from these and analysing from everything, you can also picture the future and plan accordingly. When it comes to business, analysing these facts will also tell you how your business will perform in the future. For the progress of your business, it is important that you know how to convert your startup into a brand. A solution for this is hiring a branding agency to help you with this. These brands come up with ideas as well as planned strategies to help your brand transform into a brand.

When we talk about branding of a company, it’s not an easy thing. So it’s important to have a few strategies to go into this work. Many strategies have already been implemented and the new strategies that are coming up are really even more complicated. However, there are some strategies that some companies have tried to convert their startup into a brand but have failed miserably as the strategies were not good enough. One of the main reasons behind their failure was that there was no creative message to convey to the society in those strategies. Also, if you are a service provider, it becomes incredibly hard for you to plan a strategy fruitful enough to convert a start-up into a brand with the business is way too familiar.

Also above that, the scenario of the market is also constantly changing throughout a year. This year also, a lot of new things have made their way into the market. If you are an entrepreneur, it is very important that you keep yourself updated with all the little trends and strategies that have come into the market so that they can implement it and use it for the benefit of their start-up. It is known that you use the latest trends in the strategies you use for the branding of your company, and then it is sure to be very effective. Read on to find a few effective tips which will help you in trying to convert your start-up into a brand.

The stories related to your business

When it is said that you share the stories of your business with the clients and customers you have, it doesn’t not only mean the stories of your business. You have to also narrate to them the stories of your customers as well. Customers are one of the most important aspects of any business. That is why you must focus on the customers as well when you narrate your stories. Make sure that your stories revolve around how your services as well as your products have affected the lives of your clients and customers. Explain the issues of your target audience and how your services have helped them to make an impression on the customers. While it is important to mention your success stories, it is also important that you tell the stories of these customers and clients who made this success possible for you.

Break the Convention if Necessary

There are more than necessary similar companies existing in the market right now. In a time where the competition in business is constantly rising, it is important that your brand stands out in the crowd. Breaking the convention will help you a lot in making you unique and will make your brand stand out. This will in turn help a lot in branding. A lot of people think that breaking the convention will have a negative impact on their business, but it is unknown to people that the research has showed that breaking the convention has actually proven to leave a positive impact in the business.

Make sure to Have Great Designs to Empower the Brand

Designs and artworks are the thing that attracts most of the attention. Packaging designs, brochure designs, business cards and logo designs plays an important role in branding your business.

One of the problems that every company faces is the problem of money. Investment plays a huge role. However, investment is something that you have to do in case you want your business to work. Therefore, you have to make sure that you have other ways to save some money for future use of the company. The three tips mentioned above are sure to help you in branding if your start-up.

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How a professional branding agency can change the business ball game for you?

August 11, 2020

by Maulik Dave Branding Case Study

One of the most important things when you are working for the branding of your company is the focus. It is important that you focus on the happiness, need and requirements of your customers. Also, your focus should be visible on the branding as well. A lot of professionals in the field of marketing, design and branding have agreed to the point that focus is one of the most crucial aspects of branding. If you hire a professional branding agency, you will see that they believe that every company will once go down. This marks the time for the owner to check for the flaws of the company.

Everything changes with time, and it is important that you pay attention to it and make sure that the change is for the better. Business owners don’t always know what to focus on while branding their companies and this can mark a mistake in the very beginning of the journey. Therefore, it is important that entrepreneurs hire a professional branding agency to help with the branding of their company. If they are settled in , they can just search up branding agency in to know about the agencies there.

How Do You Make the Best of Your Brand?

It is not a said fact that not using a branding agency means you’ll definitely make a mistake. You do not absolutely need a branding agency, but they do own the necessary skills and knowledge to make things better and easier for you. An important part of branding your business is that you make sure to share stories with your customers. With time, your stories should change too. If your brand is one that you are raising from the dust, and hasn’t received much attention from the industry yet, then make sure that your stories reach people as they can get you the much needed marketing for your company.

For example, if you have a website or mobile app and also a social media page for your company, make sure that you post about your products consistently. Make sure that you have a better strategy because, if you implement it correctly, you will be able to rise up the competition. Make sure that your customers know that they are important to you and that your services will help them. It won’t be extremely easy, but it will be worth it in the longer run.

Here Is How:

If you are facing any problems in branding your company, don’t waste any more time and hire a professional branding agency at once. They will take care of your problems and make sure that your company is getting branded in the best way possible. They will have good strategies to work with too. Based on your needs, you can decide if you need your branding agency to do just one thing or get all the related work done.

Read on to find what a branding agency usually does for its customers.

1. Look at your company from a different point of view

When you hire a branding agency, it will look at your company from a different point of view. As an outsider, they will be able to give you more ideas and inputs and help in the growth of the company.

2. Gives solutions that they have tried and tested

A branding agency has worked with a number of different companies. Therefore, all their solutions are tested. These companies have a whole lot of experience and they will help you in understanding what problem you are facing. When you are hiring, make sure you hire a professional branding agency as they have more experience as well as success rate as compared to others.

3. Give the company a holistic picture

The professional branding agencies know what they are doing. They will have a clear idea about how to make your brand look complete as a whole. They pay attention to all the small and large aspects of the business and make sure they all contribute in making the company a whole. Thus, hire a professional branding agency.

4. The Investment is sustainable

It is important that the branding agency you choose is one on which you can rely on in case of future necessities too.

Hence, hire a professional branding agency as it can do wonders for your business. Investing in the right strategies is vital in today’s competitive world.

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5 tested ways of branding to make your business a global brand

August 11, 2020

by Maulik Dave Branding Case Study

Branding is a very exciting process for both the agencies and the company as it is a process of growth and success for the company. All the new business owners, entrepreneurs, are scared of how their business is going to do, and this fear is justified; the competition in the market is extremely high right now. The process of branding is the one in which a company makes name for itself and in the best case scenario gains global recognition.

Many of the companies have suffered major losses mostly because they failed to follow the proper process. In most of the cases, for the owners, it is hard to put complete faith on a branding agency regarding the company that they have established with tremendous efforts. They have a thousand thoughts plaguing their mind as a business owner. One of the most important thoughts is if it will turn out okay or not. When the owners are working with a new branding agency, this fear is justified but, when you have experienced and learned people helping you through the process, it almost always goes extremely smoothly without many problems.

Apart from the matter of completely trusting another agency, there are also several other factors that leads to the failure of proper branding of the companies. Read on to find a few of those causes:

1. They are not well informed about branding

As long as the company owner is not sure about the services that the company is providing to its customers, and the owner doesn’t know how branding will help the company, branding can seem extremely scary to them. The best thing with branding is that the owner doesn’t have to do a whole lot of work about it. They just have to hire a professional branding agency and be rest assured that this agency will take care of it for them. They have experience with other companies and most of the times their solutions are tested and approved of. They have helped several other companies like yours and you just have to have faith that they will help you too.

2. The increasing investment

Investment is another very important aspect of any business. Branding agencies demand a lot of money and it is important that you have the funds necessary to afford these agencies. To check for the efficiency of the agencies you can also check the reviews that they have which will tell you stories of how they have helped other smaller companies. They will help you on the branding, based on the purpose and the services that your company is going to give to its customers.

3. Patience is a Virtue

Branding is a very long process, therefore it is important that the business owners have the patience to wait for the necessary time to see the results of branding. Immediate return is not an option here. Don’t worry about the investments that you have paid, be patient and wait for it. Your investments will surely pay back.

4. Branding might seem like starting from the very beginning

A new business means new website, new office, new page and a lot more work. If the owner is afraid of all this work, one easy way is selling your company to one of the foreign business owners. They will work for the branding of your business and give a percentage of the profit to you. Another thing you can do is you can get yourself enlisted on one of the selling apps that work internationally and sell them the goods directly. Another thing you can do is sign up a partnership with a foreign company. This will help you to work with them as partners and bring in more business for your company.

5. Needing more Salesperson and having a good market strategy

If you have a complete team working on the field of sales and market for you, it won’t be that hard for you to do the branding. They will do most of the work for the branding of your company. However, not many people choose this option, especially in case of small companies.

Conclusion

These are a few of the basic things which people don’t consider while thinking of branding. This is why it is believed that hiring a professional branding agency is the best option, if you want to turn your company into a brand.

If you are looking for a branding agency and graphic design company in United States, then check Rjm. It has a great portfolio as it has worked for various clients in different industries. Check their services on the website.

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8 Design Principles for Website that skyrocket conversion rates

August 11, 2020

by Maulik Dave Branding Case Study

Currently, the situation is such that all the businesses are moving on the digital medium. One of the first steps that these companies are taking to move in to the digital medium, is to create a proper website for their company. Most businesses are taking the help of graphic design company in United States to get this job done.

A beautiful as well as professional looking website is always one of the best ways to hold the interest of your audience. However, only a good looking website is not good enough to get adequate conversation rates in it. There are a lot of other things which are also very important. In case, you do hire a graphic design company in United States, they know a lot about the Design Principles for Website which will help your company website a lot.

Thus, let us now focus on some of the design principles which help in raising the conversation rates in the websites.

• Make sure to respect the patience of the user

Nowadays, people are not very patient when it comes to internet buffering. Delay in page load time can lead to drastic reduction in the conversation rate in the website. In case you are working with any graphic design company in United States, they make sure that the page doesn’t take too much time too load.

• Hick’s Law

A famous British Psychologist named William Edmund Hick had once invented a rule called the Hick’s Rule. The rule states, that the time taken by a person to make a decision is directly related to the number of choices that person is getting. The more choices a person is given, the more he takes time to make the decision. This is one of the most important design principles for website. Professionals will make sure to give a boost to the conversation rates by giving the customers less choices.

• Making Use of Negative Space

The blank spaces that you can see on your website are known as the negative space. These spaces are known to cause reduction in conversation rates in your website. Make sure that you can use all the negative space available on your web page. You can take the help of any professional graphic design company in United States to make sure that your website doesn’t look crowded and yet every little unused space is utilised.

• Check that the images you use are high quality images

If the images in your website are of low quality, they will also bring down the quality of your content, and as a result, of your website as well. High quality images will be able to easily impress the customers. Images are way attractive than texts. Using high quality images will drastically raise the engagement on your website and also the conversations rates of it.

• Try out the F Layout

It is now a known fact that when people are browsing through the website, they scan the screen in an F Layout. This is known as the natural behavior of people now. So now, most of the companies make sure that they present all of their contents and information in an ‘F’ pattern so that it gets in the eye of the people.

• The Importance of the Colours

Colours are one of the most important parameter in case of web designs, but it often gets ignored because of other important factors. It might not sound important but colours are extremely important to hold the attention of the audience in your website. Make sure that you choose a combination which portrays the emotions that your brand deals with.

1. K.I.S.S – K. I. S. S. stands for ‘Keep it simple, dude’. Don’t overdo the website. Keep it simple and pleasing in an aesthetical way.

2. Use Real life scenarios – Using real life scenarios always make a great impression.

Conclusion

Mentioned above are the top eight design principles that can help you a lot in boosting up the conversation rates in your website. If you follow these design principles for website, you are sure to get more activity and audience in your website. For this purpose, you can also take the help of any of the graphic design company in United States, which will help you in making the website in such a way that it attracts attention and keeps the visitors interested.

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Corporate Identity Design that boost your Branding Prominence

August 11, 2020

by Maulik Dave Branding Case Study

The competition in the market is very steep right now. There are so many rising companies which gives the customers a variety of options. Therefore, it is important for your company to be well equipped and have a good line of attack to make a solid impact on the market. Branding of your company is extremely important in this case to achieve such business goals. For this purpose, a lot of the companies are now taking the help of branding agencies, which are helping them with the graphic designs to give their company a good and impactful corporate identity.

When your company has a unique brand identity, it helps your business to grow and become successful in any field. This is one of the reasons why the companies are now taking help of the branding agencies and taking advantage of their excellent services to push their growth and profit up. These agencies help the companies with their logo as well as with their usage of digital medium.

A company logo is not an option these days. It is a necessity for every business. Read on to find how having a logo helps your company.

1. Helps in establishing a presence in the Industry

It is a known fact that if you have to stay in the industry, you have to make a professional impression and for that you need a logo. The logo gives the company a uniqueness which is necessary for making a name for your company in the market. When your company has a brand identity, it will also give you a ground to evolve around. Creating a logo is the first step of branding your company. The unique features of your brand can be highlighted in the logo. This also makes it easier and more convenient for you to win over your competitors.

2. Improves the identity of your brand

The companies also need to make a visual impact in the market; this is what the logo helps the most in. The logo of the company goes up on the website as well as the advertisement hoardings, business cards, office stationary, et cetera. A proper logo helps in establishing a strong impact, visually, on the customers. It also evokes the feelings of reliability and trust on the customers. It helps in branding and boosts up the desirability of the brand in the market.y

3. Easy to Recall

When your company logo will be easy to recall, it will also be easy to remember, this makes a stronger impact on the mind of the customers. This works in a way that even if a company comes to work with you after an interval of a few years, they will remember about you and come back to work with your company. This is how you can utilize the power of a good and strong corporate impact and work it in your favour.

4. Improvement in the Network

If your logo gives off positive and good vibes to the other companies and even to your customers, they will be happy to be associated with such a company.

These are only a few of the benefits of having a good logo.

Apart from logo, another important thing to focus on for branding is having a digital medium. Now when all the companies are shifting their work to the digital medium, it is important that they have a good digital portal – branding agencies can help them with this too. Let us now focus on the benefits of having a digital medium from your branding agency –

1. Use the right template to get necessary responses

They make sure that your website is responsive enough. Now right now everyone has smartphones. So more the website has options for the customers to interact, more it will help your business.

2. Choose the SEO approaches

The SEO approaches help you to make your brand more promising and more visible. Therefore, it is important for you to go for the correct SEO approach.

Conclusion

Therefore these are a few of the reasons why it is very important that you do the proper branding to get the right corporate identity in the business industry. You can keep looking for the branding agencies as they have a great knowledge for this and will help your company throughout this whole process.

If you are looking for a branding agency with a graphics design company, then visit Rjm and check their portfolio for more information.

Let's Upgrade Your Brand

Strategy + Branding = Next Level in Business

6 Brand design statistics that suggests expert branding agency

August 10, 2020

by Maulik Dave Branding Case Study

Branding

Businesses are dealing with a very competitive market. Hence, they are looking for fruitful ways of breaking the market and getting ahead in the competition. Every business is enhancing their customer base by opting to create compelling and attractive designs. This is the major reason that they are hiring some of the best graphic design services in their team. Once you understand, how these visual graphics impact your overall customer base, you will surely look forward to creating engaging designs. Thus, it is possible for you to hire a graphic design company in United States, to help you with your design requirements.

Graphic design directly impacts your branding and marketing efforts. There are a lot of statistics that have proven this statement. Read on to stay ahead of the game.

1. Users prefer visually aesthetic content

A survey was carried out by Quick Sprout in 2019 and they found out that users do not stay on your website, if they have had a bad experience with the look. They also never choose to visit it again. A lot of users are looking for visually aesthetic content. Hence, creating a beautiful website is a must. If your website is gaudy, you might lose one-third of your clients. Hence, invest in a good website design. Try to create a beautiful experience for your customers and thus, make sure that they keep on coming back to your website.

2. Consistent designs will enhance your position in the market

Lucid Press Report claimed in 2017 that a brand should follow a consistent design representation across all communication channels. This will enhance your revenue and recognition as well. Thus, when you are maintaining a brand identity, try to choose the same set of colors, fonts and style in all the places. The added branding advantage with this is that there will be a consistency and the audience will start recognizing the post by just seeing it. It will avoid confusion among your customers as well. Thus, make sure to stay consistent on your website, print media, social media and personalized items as well.

3. Visuals define your marketing campaigns

Micro Creatives Infographics noticed in 2018 that visuals play an important part in the success of any marketing campaign. Apart from that, a lot of statistics claim that design elements like color and fonts help a person to remember the necessary information for a longer period of time. You can also add images, graphs, layouts and various visuals in your design approach for branding. All of it will add a lot of value to your campaign and so, make sure to include high quality images across all your branding communication channels.

4. Content can be consumed on multiple devices

Back in 2016, Google research said that 85 per cent of adult people read content on various devices. Thus, it is imperative for you to optimize your brand design well so that it works on all the devices properly. Choose graphic design services that help you create posts for laptops, desktop computers and iPhones. Also, opt for responsive designs so that your users have the best user experience on all the screens.

5. Choose original graphics

Venngage Survey online said that original graphics work much better than copied ones. They are also said to generate more traffic. Beautiful designs always grab a person’s attention but, original artworks are always better. Use the original designs by hiring a graphic designing company in United States. Also, try and give a free hand to your designer. Do not just use the stock photography always.

6. Work with infographics for branding

Back in 2017, Content Marketing institute said that 65 per cent of B2B marketers love info graphics. They are an integral part of visual content. You can explain a lot of things with the help of such graphics. When you present your data in an aesthetic way, you can explain the information in a precise form.

Conclusion

These are some of the basic branding strategies that contain statistics that help you grow. A good graphic design is the secret to your brand’s success. The sooner you understand this, the faster you will thrive.

Are you looking for a well-known graphic design company in United States who will create some innovative and attractive visuals for your brand? You should check the profile of Rjm Solutions, Inc. which has an innovative portfolio in the field of graphic and brand design. With their artistry, creativity, and imagination, they have created a unique branding design strategy for their clients. Visit their website and check their work.

If you want to add a new dimension to your brand, get in touch with them today.