Social media sites are one of the most important aspects of digital marketing. It provides a lot of benefits to businesses, as it helps them reach a lot of potential customers. It is a very profitable source and, if you are not investing in this source, then you are losing out on a lot of business. It is a great marketing opportunity as you can spread the news of your product and brand to thousands at once.
The best part about social networking sites is that marketing is not very expensive. If you want to put up an advertisement on television, radio or newspaper, you need to have a very big marketing budget. This is not the case with social media marketing.
How does social media sites help businesses?
The good part about social media marketing is that it helps start-ups, small businesses and even big businesses.
Social media sites increase brand awareness
Social media applications are one of the most stress free and convenient digital marketing platforms. The registration on all of these apps is completely free. All you have to do is create a profile and you are ready to go. However, you need to apply a good social media strategy, if you want to gain brand recognition.
It is crucial to understand that every app works in its own way. Likes for Instagram are achieved in a certain way while views on YouTube requires a complete different strategy. A lot of marketers’ claim that by spending a few hours on Instagram Facebook will help in increasing their brand visibility by 91%. It is equally important to understand that having a social media page will increase your brand visibility while producing audience for you in no time.
Social media platforms offer higher SERP rankings
There are millions of users on social networking sites. Hence, the attention span of audiences is quite less. Thus, to stay relevant, it is important for you to post every day. Also, if you post every day, your posts have a better chance to reach to the explore feeds of these social media sites.
Apart from that, once your post starts to trend, it has a higher chance of having more number of social shares. This has a definite impact on the search engine result page rankings too. Thus, this is one way of beating the immense competition on social media.
Social media sites can provide you better conversion rates
Digital marketing is the biggest trend for businesses currently. Although, there are a lot of factors that shape the industry. However, social media marketing is one thing that offers the highest amount of conversions and profits. It is really necessary to be active on various social media platforms. This is because you can share everything on social media from your blog, videos, images and even services. It is possible to link your website to various social media platforms and get traffic back on your site.
Also, social media profiles do not have to be formal. You can post emotional and funny content once in a while. This actually helps your audiences to connect with you in a much better way. The best part is that, if you customer feels connected with your brand or they find it relatable, they might be more likely to make a purchase.
Social media platforms build brand loyalty
Being active on Instagram for likes is a very good idea. However, it is a good thing to understand that you are gaining customers that are offering brand loyalty as well. It is one of the most difficult components of marketing. It can be a very intimidating task because there is a lot of stiff competition between brands to gain the loyalty of their customers.
The problem is that there are a lot of options available to the customers. Thus, it is difficult for them to choose as well. However, social media sites can offer you loyal customers as well. However, you will need a creative marketing team to achieve the desired results. Hence, it is a good idea to hire a nice social media marketing manager. This will help you to focus on your business and sales while there is someone to post for you consistently on Instagram Facebook.
Instagram Facebook retain consumer interest
Making an Instagram Facebook account for your business but, not being active on it is not going to do much for your brand. The whole key is to create a content calendar which helps your clients to focus on your brand, offers, services, products and even new product announcements. You will have to add value in your consumer’s life by providing them useful information.
If you lose your consumer’s attention span even for some time, you are leaving the doors open for other competitor’s to capture their attention. The viewers’ attention span has gone down drastically because of various companies emerging in every sector by increasing the competition. Hence, try achieving likes for Instagram but, also include some value adding content which educates your clients.
Social networking sites helps in collecting data
Social media platforms are a great way to know your audiences. When you upload different types of content regularly, you are ticking your customers as you will understand that what works for them and what does not. You will gain an insight in to their personal likes and dislikes.
You will have to check that which posts gain the maximum number of likes and which ones are shared the most. In this way, you will understand that what type of content is getting more attention from your audiences and what type is not working for them. You can continue posting that more and interacting with your audiences in a better way. It is also a good idea to run polls on your sites to get a better understanding of the same.
Social media sites improve your customer satisfaction
Social media marketing is a complete package. It helps you in increasing your brand awareness and gaining loyal customers but, it also helps you solve customer dissatisfaction. When the customer is not happy with you, they can always leave a feedback on your business account. The good part is that you can work in serving them better. However, it is important to remember that such issues on Instagram Facebook should be served promptly or else it can leave a bad impression of your brand.
You can resolve the customer complaints while providing them insights on your products and services. Also, respond to your customer’s problems promptly. As a brand, it is important to have a Twitter accounts as it is especially for customer feedback and support. However, you can help them on Instagram Facebook as well.
Social networking sites offer public relations
PR is the key to a good business. It helps you stay relevant in your customer’s minds. At the same time, it helps for B2B marketing too. With social media sites, it is possible for you to reach out to the press as well.
You can use this leverage for a store opening as well as a website launch. Sharing such exciting news in media will build your brand authority and keep you in the minds of people. Apart from that, your social media will share this information with your clients in real time.
How often to post on social networking sites?
Now, you do know that it is very vital to post on these social media sites regularly. However the other challenge is the time. Each social media platform has a particular time of posting. Although, the time is a very general information and it can change based on the audiences and industry.
For Facebook, it is sufficient that you post once in a day. However, posting three times in a week will also do the trick. It is important to remember that the time will depend on your target audience and you can obtain that information from Facebook insights.
It is important to post 5-10 times a day. Also, most twitter users are generally active between 8am to 4pm. So, post accordingly.
You need to post every day for one or two times. Also, add stories consistently and engage with different accounts for at least 15 minutes a day. Check the posting time in Instagram insights which are available with a business account. With such a schedule, it will be easy to get Instagram for likes.
This social media platform is very lucrative and thus, you should post once a day. Try to post between 10 am and 11 am. Also, avoid posting on Saturday and Sunday.
It is a social networking site which requires 5 to 30 pins a day. However, it is pretty simple and thus, you can go for it. There is no specific time for the same.
YouTube
Time does not matter on this social media platform. The most important thing is consistency. Just post regularly.
Conclusion
Social media platforms are a boon for businesses. All you need to do is post regularly with good content strategy. If it feels like too much for you, then it is a good idea to hire a social media manager or agency for Instagram Facebook.
It is important to understand that almost everyone is getting on social media and thus, your competition is increasing after every passing day. Hence, it is important to be relevant and consistent on social media sites.
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